As Parse Biosciences’ Head of Digital Marketing, I own the full digital and marketing technology stack, from website and paid media to CRM, marketing automation, and sales tech.
Hi, I’m Ramon.
I'm a digital marketing leader with two decades of experience driving growth across biotech, life sciences, and technology. I started my career as a software engineer, which gave me a technical foundation I've carried throughout my marketing career. Combined with my background in Economics (with a focus on Behavioral Economics), I bring a unique perspective to understanding customer behavior and building data-driven marketing strategies. Currently, I lead digital marketing and operations at Parse Biosciences, a single-cell sequencing company, where I own the full marketing technology stack and have built the digital team from the ground up.
As Parse Biosciences’ Head of Digital Marketing, I own the full digital and marketing technology stack, from website and paid media to CRM, marketing automation, and sales tech.
At Halo Labs, I set up and managed the full MarCom stack. It consisted of marketing automation (HubSpot), leads communications (custom Salesforce <> HubSpot Integration), web analytics ( GTM & GA, SEO, and paid media (Google Ads, Microsoft Ads, LinkedIn Lead Gen.)
As Marketing Manager at California Teachers Association, I led digital marketing strategy for a 300,000+ member organization, owning website, email programs, and paid social while overseeing agencies managing multi-million dollar media budgets.
I developed and managed various commercial and non-profit web projects, and provided IT solutions for small and mid-size businesses. I also assisted clients with marketing and business development needs.
At iCrossing, I worked on large projects, with a team of developers and engineers in developing rich media pages and applications for high-traffic, public-facing websites. On most projects, it was my responsibility to be the bridge between design teams and back-end engineers. Projects included Toyota USA, Epson America, and the Cosmopolitan of Las Vegas websites.
Bachelor's Degree in Economics
Certificate in:
Advanced Google Analytics
Google Analytics for Power Users
Certificate in:
Inbound Marketing
I would love to hear from you! Please feel free to use the contact form below to send me a message.