At Halo Labs, I set up and managed the full MarCom stack. It consisted of marketing automation (HubSpot), leads communications (custom Salesforce <> HubSpot Integration), web analytics ( GTM & GA,  SEO, and paid media (Google Ads, Microsoft Ads, LinkedIn Lead Gen.)

As Marketing Manager at California Teachers Association, I led digital marketing strategy for a 300,000+ member organization, owning website, email programs, and paid social while overseeing agencies managing multi-million dollar media budgets.

I developed and managed various commercial and non-profit web projects, and provided IT solutions for small and mid-size businesses. I also assisted clients with marketing and business development needs. 

At iCrossing, I worked on large projects, with a team of developers and engineers in developing rich media pages and applications for high-traffic, public-facing websites. On most projects, it was my responsibility to be the bridge between design teams and back-end engineers. Projects included Toyota USA, Epson America, and the Cosmopolitan of Las Vegas websites.